While you don’t need any web design skills to build your own WordPress site for selling art it certainly helps. Reputable online galleries with curatorial experience, payment protection, promotional skills and guidance are where you want to be. There’s a time lag with these reports but everything points to higher online sales in 2020-21 as Covid-19 forced the art world online. The Hiscox Online Art Trade Report 2020 shows online art market sales reached an estimated $4.64 billion in 2019. The best online galleries (and there are only a handful of really good ones) put your work in front of a large demographic actively looking to buy art. If you are then great, keep doing what you’re doing – but if not then 100% of zero is, well, you get the picture. The pragmatic answer comes from asking if you’re actually selling any art online yet. But didn’t the internet promise an end to artists relying on galleries to sell their work? Can’t you just sell directly to collectors, ditch the middle man and keep 100% of the sale price? Showing your work on online art galleries and marketplaces allows you to expand your reach in the search for potential buyers.
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